CTFAS Webinar: Read the Label – Understanding Product Labels & How they can be Made More Useful for Consumers by Robert Kwon and Dr Kim Long, Yeo

  • CTFAS Webinar: Read the Label – Understanding Product Labels & How they can be Made More Useful for Consumers
    Thursday, July 23, 2020
    3:30 pm - 5:30 pm

This month’s Webinar is a discussion about product labels, the regulations behind them, and how they are used and sometimes misused by companies. This will all be with a view of how we can better educate consumers to knowledgeably leverage labels as part of the purchase decision process. During the talk, we will be introducing interactive exercises and questions to our audience! We aim to engage our participants interactively while sharing our knowledge on the topic at hand.

Date: 23rd July 2020, Thursday

Time: 3.30pm – 5.30pm (Singapore Time, GMT+8)

Part 1 – Product labels and how they are utilised (Kim Long)

1) Product labels – An overview

  • Typical components of a front label
  • Typical components of a back label
  • Legal and regulatory requirements

2) Product labels as “real estate” – How labels are leveraged by companies to promote products

3) Product labels as “book cover” – How labels are viewed by consumers

Part 2 – Label Claims

1) Claims on product labels and how they can be misleading (Robert)

  • Claims regarding “Natural” or “Organic”; Greenwashing
  • Claims implying superiority
  • Claims about Active ingredients
  • Claims on Absence of ingredients

2) Group exercises on label claims

Part 3 – Label Ingredient Listings (Robert)

1) Ingredient Listings on back labels of products, how they can be misleading and difficult to understand.

  • Why ingredient labels can be daunting and scary to consumers
  • It’s all about dosage
  • INCI ingredient disclosure
  • Methods that skirt standard ingredient disclosures
  • How to simplify the understanding of ingredient labels for consumers

2) Group exercises on simplifying and understanding an ingredient label

Things to note: We encourage our audience to get their pen and papers ready as some of the interactive exercises will require them.


Fee: S$50 per registrant (Confirmed registrants will receive a Webinar access link 2 days before the Webinar)

Remarks: Registration is only confirmed upon payment received

Registration Deadline: 23rd July 2020, 1100hrs (GMT+8)

**Please register online and make payment by 23rd July 2020, 1100hrs (GMT+8) to secure your seat**

For further enquiries, please email [email protected]

Stay Safe; Take care


Meet Your Trainers:

Robert Kwon

Robert graduated from Massachusetts Institute of Technology, USA, with a Bachelor’s degree in Molecular Biology. As a visiting scholar, he conducted an independent research project on “Expression and Protein Characterisation of a cDNA Sequence Unique to Human T-cell Leukaemia Virus I patients”, at the Cancer Research Institute, Kami-Ikebukuro, Tokyo Japan.

Before joining Johnson & Johnson Asia Pacific, Robert served as a Skin Care and Beauty Care Brand product developer in Procter & Gamble (1987 – 2007). In August 2007, he became the R&D Director for Neutrogena in Johnson & Johnson Asia Pacific. He then transitioned into a Regional Professional Marketing Director for Johnson & Johnson from July 2009 to April 2015.

Presently, he is the Scientific Engagement Leader at Johnson & Johnson Asia Pacific. Robert is currently responsible for Scientific Engagement for Consumer Sector needs. He oversees internal and external education and training, educational materials development, and external engagement. Robert has partnered with James Kennedy, author of Chemophobia and the creator of Sincerely Chemicals, in bringing educational workshops on ingredient understanding to key influencer audiences in Shanghai, Beijing, Guangzhou, Mumbai, and Singapore.


Dr Kim Long, Yeo

Dr Kim Long attained his PhD in Virology from the National University of Singapore Graduate School for Integrative Sciences and Engineering PhD Programme. During his programme, he researched on causes of neuro-inflammation during West Nile virus infection. He also has extensive publications on various international infectious disease. Dr Kim Long did a Postdoctoral Fellowship at Novartis Institute for Tropical Diseases, where he researched candidate compounds and compound synergism against Dengue Viruses. During his postdoctoral fellowship, he has also published his studies in internationally peer-reviewed journals.

Dr Kim Long has served as a Senior Technical Service & Development Manager at The Dow Chemical Company, in the Dow Microbial Control Business Unit. He was also a Global Life Sciences Customer Application Specialist/ Head of Centre of Excellence at ANGUS Chemical Company (formerly part of The Dow Chemical Company).

He is currently the Technology Development Manager at Croda, where he manages new product development and new product launches, identifies and verifies new technologies, coordinate with senior technical leaders in the Asia Pacific at global key accounts and manages a Personal Care formulation lab.